DUAL TROJAN HORSE STRATEGY

First Horse: Conversion Through Non-Cannabis hydration & Performance Product
We launch with a legal, white-labeled wellness product that’s fully ad-compliant. We can run aggressive digital media across Meta, TikTok, Google, and even Amazon with zero restrictions. Once customers land on the site, they discover mood-enhancing gummies (CBD, Delta-9) available only post-click.

Second Horse: Infrastructure for a Cannabis-Ready Brand
We’re not just launching a product, we’re building a scalable, internationally viable brand.
When the time is right, this foundation becomes the launchpad for cannabis products that can drop seamlessly underneath a brand with awareness, demand, and distribution leverage. Unlike overbuilt competitors like Liquid IV, AG1, or LMNT, we focus on practical utility paired with authentic brand energy, hydration, and brain support.

Business Model

• Dual-channel: Retail and Direct-to-Consumer (DTC)

• Lean, scalable unit economics driven by stick-pack format
  Strong brand/IP potential for crossover into cannabis-adjacent verticals

Financial Strategy

• The initial 8-month runway funded via a private investment loan with interest, preserving 100% of founder equity during the high-risk launch phase.

• Aggressive marketing and brand building during this window to prove traction, generate DTC sales velocity, and secure key retail accounts.

• At 8 months, we will raise an equity-based round, selling 20% of the company to:

  • Pay off the initial debt.

  • Fuel inventory expansion, team growth, and next-gen product development

• The long-term goal is to build a dominant wellness and lifestyle platform with highly scalable DTC margins and high-value licensing potential.

Why Now?
Consumers are increasingly jaded by bloated “superfood” stacks, overpriced wellness brands, and sugar-heavy hydration solutions. We offer a clean, credible, and culturally connected alternative that resonates with a younger, more active audience looking for energy they can trust and a brand they actually like.
This is not just a product, it’s a strategic Trojan horse. This functional formula serves as the entry point into a broader platform that will later include cannabis-adjacent mood products, creating a wellness + performance brand that sidesteps regulatory friction while building a powerful, loyal audience.
 
Why This Product?

1. Simplicity: There is no refrigeration, no complicated fulfillment, and no perishable ingredients. This is one of the simplest, cleanest products we could bring to market, giving us complete control over inventory, pricing, and shipping.

2. Differentiation: We’re not just another electrolyte or nootropic brand. By blending the two in a targeted, daily-use format and pairing it with a lifestyle-forward identity, we fill a gap left by overcomplicated (AG1) or overly clinical (LMNT) competitors.

3. Massive Appeal: Whether you're on a surf trip, at a festival, or recovering after work, this fits seamlessly into real lives. The kind of flexibility that creates real scale.

4. Market-Ready: We've identified and optimized for a space where consumer behavior (daily hydration + focus) and consumer frustration (overpriced stacks, bad taste, sugar crash) intersect.

 
The Business Model

• Phase 1 (Months 1-8): Funded by a private investment loan. Establish strong direct-to-consumer sales and limited retail distribution.

• Phase 2 (Q3 - Year 1): Equity-based raise to scale operations, pay off the initial investment loan, and increase inventory + marketing capacity. Target: 20% equity round to fund expansion while preserving majority founder ownership.

• Phase 3: Expansion into a lifestyle ecosystem (Party Lap mood gummies, cannabis products, etc.), leveraging the built-in product audience and direct sales funnel.

THE EXECUTION – BY A-HA
A-HA will manage the entire buildout, launch, and fulfillment strategy from end to end:

• Product sourcing & supplier vetting

• Manufacturing & margin optimization

• Supply chain coordination

• Creative direction, content, and performance media

• Website, fulfillment, and DTC infrastructure

• Growth and revenue strategy
  
  
  We’re not simply launching a product. We’re building a pipeline to profit, audience, and wide-scale cannabis.